The Women in Business Committee of The Colonie Chamber of Commerce is hosting an event!

From “Nice to meet you” to “Tell me more” crafting a holistic & high impact elevator pitch:

In a crowded networking room (whether it’s a Chamber mixer or a chance encounter in the coffee line), you have seconds to make a first impression. However, here’s the truth: a great elevator pitch isn’t just about rattling off your job title. It’s about creating a connection that blends who you are with what you do so people remember you long after the handshake.

In this interactive session, leadership consultant and business strategist, Christina Farinacci-Roberts, will show you how to combine some of her powerful frameworks:

The SOULARISE Leadership Model supports you to introduce yourself holistically, so your personal essence and professional expertise shine together.

The FORTUNE Framework guides you to articulate your why, what, and how with clarity, confidence and cohesion.

You’ll learn how to:

Avoid the “robotic résumé” trap and instead spark curiosity and conversation.

Share a pitch that feels authentic to you and compelling to your audience.

Adapt your pitch for different settings, from casual meetups to high-stakes introductions.

By the end, you’ll have the tools to develop a polished, memorable introduction that makes people think:"I need to know more about you."

Who Should Attend:

Entrepreneurs, small business owners and professionals who want to strengthen their networking impact and communicate their value in a way that resonates.

Format:

Interactive workshop with live examples, guided exercises and take-home templates.